So, if there were a Super Bowl for advertising, it would be... the Super Bowl.
Is there anything else for which the Super Bowl is the actual Super Bowl? I think it's pretty much just American football and television advertising. So I figured I'd have to have something to say the next day, but early on I was about as nervous as anybody who'd placed a bet on the "over" side of +/- 54. I guess the ads aren't as interesting now that certain people are no longer in the game of making these spots. ;)
The Doritos crowd-sourced ads are solid, but they always seem to be about the same thing: an obnoxious bag-hog gets his comeuppance. This kid could be a younger version of this guy.
A few entertaining longer spots. I'll let you search other lists for those, rather than linking to a bunch of ads that I don't really want to talk about. One seemed to have people talking more about how much they loved Clint Eastwood than how much they loved the cars he was hawking. Technically this is a social marketing blog, so look-but-don't-touch Super Bowl ads don't provide a whole lot of material.
Coke had a nice little idea about live-streaming the polar bears, and by default they win the war against an aging Pepsi campaign about delivery truck drivers that is way past the end of its natural lifespan. [UPDATE: I forgot the Elton John ad. But somehow I found it more memorable that they hadn't given up on the stupid truck drivers yet.]
Among the couches I was sharing, the Audi vampire commercial was a pretty big hit, and I took notice of this: the cheeky Twitter hashtag "#SoLongVampires" got as big a laugh as the commercial itself. Add another box to the checklist for your perfect television ad: hashtag.
But like I explained in my first post, I most admire the campaigns that win the contest without even competing. This year's guerrilla Super Bowl entry from Old Milwaukee can't really match Old Spice's trick of out-buzzing every other ad while spending zero dollars on spots during the actual broadcast. But it is getting a good bang for what I imagine is a very limited budget (including reportedly volunteer services from its star).
This Will Ferrell parody of badly-timed ad transitions aired only in the North Platte, Nebraska market, so few saw it live. But it is making the viral rounds as Sunday night's best kept Super ad secret. And though people might normally hate the idea of having to endure television ads, if they find out there's an ad they weren't allowed to see, THEN GODDAMNIT I NEED TO FIND THAT SHIT ON THE INTERNET RIGHT NOW!!!
Well played, sirs.
The Doritos crowd-sourced ads are solid, but they always seem to be about the same thing: an obnoxious bag-hog gets his comeuppance. This kid could be a younger version of this guy.
A few entertaining longer spots. I'll let you search other lists for those, rather than linking to a bunch of ads that I don't really want to talk about. One seemed to have people talking more about how much they loved Clint Eastwood than how much they loved the cars he was hawking. Technically this is a social marketing blog, so look-but-don't-touch Super Bowl ads don't provide a whole lot of material.
Coke had a nice little idea about live-streaming the polar bears, and by default they win the war against an aging Pepsi campaign about delivery truck drivers that is way past the end of its natural lifespan. [UPDATE: I forgot the Elton John ad. But somehow I found it more memorable that they hadn't given up on the stupid truck drivers yet.]
Among the couches I was sharing, the Audi vampire commercial was a pretty big hit, and I took notice of this: the cheeky Twitter hashtag "#SoLongVampires" got as big a laugh as the commercial itself. Add another box to the checklist for your perfect television ad: hashtag.
But like I explained in my first post, I most admire the campaigns that win the contest without even competing. This year's guerrilla Super Bowl entry from Old Milwaukee can't really match Old Spice's trick of out-buzzing every other ad while spending zero dollars on spots during the actual broadcast. But it is getting a good bang for what I imagine is a very limited budget (including reportedly volunteer services from its star).
This Will Ferrell parody of badly-timed ad transitions aired only in the North Platte, Nebraska market, so few saw it live. But it is making the viral rounds as Sunday night's best kept Super ad secret. And though people might normally hate the idea of having to endure television ads, if they find out there's an ad they weren't allowed to see, THEN GODDAMNIT I NEED TO FIND THAT SHIT ON THE INTERNET RIGHT NOW!!!
Well played, sirs.
